New, tighter controls over what creators could post and how they get to share in ad revenues were announced in January, along with a promise of more human oversight of submitted videos. "I’ve seen how some bad actors are exploiting our openness to mislead, manipulate, harass or even harm," YouTube CEO Susan Wojcicki said in a blog post. More: 7 days from fringe to mainstream: How a conspiracy theory ricocheted around the web More: Got a kid who loves YouTube? Take these steps to bar them from the worst More: Logan Paul suicide video: Is YouTube not safe for kids? The platform became a force by sharing a portion of the revenues from ads that run on the videos with the creators, enabling a generation of entertainers to earn a living – and in some cases, tens of millions of dollars – with channels focused on gaming reviews, beauty tips, comedy or commentary.īut that financial payout came with a dark side: It encouraged creators all over the world to game-search algorithms and one-up themselves to exploit public interest in a national event, such as a mass shooting, or attract more subscribers with pranks and stunts that were dangerous to themselves and their millions of young fans. 1 app for young people, ahead of Facebook, Instagram and Snapchat.
adults use the platform, and it's even more popular with young viewers: 94 percent of 18 to 24 year olds use YouTube, estimates the Pew Research Center, which cites it as the No.
With 400 hours of new video uploaded every minute – ranging from "Saturday Night Live" clips and music videos to homegrown fare such as the FBE channels, Logan Paul and Dude Perfect, a comedy troupe that does sports tricks – YouTube has soaked up an increasing share of Americans' video watching time.
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